Mobile Text Marketing

You can see that tablet and smartphone use nearly doubled in the year based on 500 million visits for these retail clients (see link above for methodology). Mobile share is now around 25% on average.

Statistics suggests smartphones are more of browse or research platform rather than a buy platform since many of the large retailers featured in this survey will have mobile optimised sites. However, Mobile Web is expected to dominate mobile payments in North America and Europe through to 2016. SMS is expected to remain the key vehicle for m-payments in developing markets.

Worldwide mobile payments (m-payments) are growing strongly, but will still only be worth a fraction of e-commerce payments:

  1. Merchandise purchases (e.g. via Amazon and eBay) account for most of m-payments in developed markets.
  2. Money transfers and prepaid top-ups account for most of m-payments. Travel ticketing and parking are also expected to be popular in developing markets.
  3. Gartner (May 2012): there will be 212.2 million m-payment users in 2011 (up from 160.5 million in 2011), m-payments will total US $171.5 billion in 2012 (up 61.9 percent from $105.9 billion in 2011).
  4. Gartner predicts that in 2016 there will be 448 million m-payment users, in a market worth $617 billion. Asia/Pacific will have the most m-payment users, but Africa will account for the highest revenues.

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toronto seo guru Colin Bhimsen Author by: ColinBhimsen Canada SEO Guru: Google+ New-Age Internet Marketing Guru brings expertise in: Search Engine Optimization, Pay-Per-Click Marketing and effective B2B marketing strategy. His educational background includes E-Commerce Management specializing in marketing, website design, and business development.

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